Making a name decision for your company is an enjoyable and thrilling aspect of launching a venture. However, for entrepreneurs who are finding it difficult to strike the ideal mix between humor, relevancy, and personality, the process can also be a dead end.
How to name a company: seven things to keep in mind
whose organization provides small businesses with marketing guidance, provides the following suggestions for naming a company:
Make it short. The speaker emphasizes that the domain will also be used for social media profiles, so a shorter name is preferred.
Make it memorable. “We don’t just type anymore, so make your name easy to remember,” Taylor asserts.Promoting your business through video or radio requires effective communication and memorable messaging.
Make it pronounceable. Taylor claims that pronouncing a word correctly is equally as crucial as making it memorable, “because if people can’t pronounce it, they won’t be able to remember or spell it.”
It ought to be simple to spell just once. “Spending money and effort on correcting people’s spellings of your name is not a smart use of marketing resources. It doesn’t stop you from using your imagination.
The content ought to be “descriptive” or “brandable.” In support of her claim that the name DIYMarketers is “so clear, so brandable, you don’t need to be a rocket scientist to understand what kind of site this is,” Taylor mentions her own business.
Avoid using hyphens. Taylor asserts that hyphens can confuse users and potentially redirect potential customers to another domain when they type in it without the hyphen.
Select the.com extension. She states, “I always strive for a domain that has both an open.net extension and a.com extension. “Users “are on autopilot, and they enter dot-com,” she says. Not only are these the most popular extensions, However, Taylor adds, “You can also be creative.” He cites Visual.ly, a provider of visual content services that makes use of the “.ly” domain.
Verify that you can utilize it.
To find a suitable business name for your small business, start by conducting a basic web search and checking the registration process in your state. Check the Internet Corporation for Assigned Names and Numbers (ICANN) website for domain name availability based on your proposed company name. Register your domain name with a domain name registrar and create accounts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Determine if you can legally use a name based on federal trademark laws by visiting the U.S. Patent and Trademark Office’s website. Avoid legal battles with corporate giants over naming rights. If you find yourself struggling to pick a name, you may not be stuck with it, as companies change their names frequently.
