Here are some high-level guidelines to keep in mind as you strive to make your stores more “shopper friendly,” which could result in more customers and more revenues. Do you ever consider the reasons why certain clients return repeatedly while others never do?
Where Women Spend Their Money and Why It Matters
Researching how customers shop is essential for every serious business owner. In the realm of consumer spending, for instance, new research shows that women are increasingly (estimates range from 60% to 80% and higher) making financial decisions. Nonetheless, there are sectors that, rather than meeting the needs of female customers, have erected frustrating barriers to entry. In the auto industry, for example, women make up only 7% of the sales staff.
Even though closing the deal is crucial, there are still purchasers who value a pleasant transaction more highly.
To effectively address your customers’ concerns, you must first understand what those concerns are. Incorporate measures for reducing failures in communication and techniques for resolving any that do arise. A salesman can lose customers and their business if they don’t seem invested in solving their problems or meeting their needs.
In order to run a successful company, consumer education is essential.
Companies have published manuals, magazines, films, and websites to educate their clients, and they have even hosted full-day instructional seminars. Any sensible shopper will always take the time to assess the worth of a product based on its price tag. You may increase your company’s attractiveness by making it easy for customers to get access to it and learn about its services.
Make an effort to only buy from trusted stores.
When customers believe that a company has engaged in unfair policies or practices, their loyalty to the brand decreases. Marketing your company as ethical is essential if you want to grow your clientele. Spread the word that you’re contributing to global relief efforts.
Design is essential for standing out from the crowd.
As a customer spends more time in your shop, they are more likely to make a larger purchase. Make the most of the time customers spend shopping by offering them engaging sounds and sights. Guarantee that people of both sexes have access to relaxing activities. It’s crucial to have access to calming music, fresh air, visual stimulation, and pure surroundings.
Human connection is crucial in sales.
Clients’ willingness to engage in Q&A improves salespeople’s odds of closing a deal. This, in turn, should increase happiness among customers and encourage them to buy from you again. Customer wait times are reduced, customer happiness is increased, and brand loyalty is strengthened.
Retail store layout is mostly determined by the store’s foot traffic.
The bulk of consumers will enter a store from the right, so it’s important to design the front entrance accordingly. For example, if the men’s clothes are located on the right and the women’s clothes are located on the left, the men are not likely to ever return to the women’s department.
If you sell things like greeting cards and presents, design your store with “personal and private” shoppers in mind. Customers will spend more time in a store if they find it pleasant and convenient. If the discoveries enhance revenue, everyone wins. One of the purportedly most heartfelt ways to show affection is with a material gift.
There will always be customers willing to spend their money on something of superior quality.
Put the question to them and hear them out. Collect feedback from both male and female salespeople and customers. Finally, a suggestion that could make your business more “people friendly” is to launch a programme to collect feedback from your target demographic.
