finance advertising

The Finance Publisher’s Guide to Higher eCPM Rates

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If you’re a finance publisher looking to increase revenue, mastering eCPM (effective cost per thousand impressions) is essential. Higher eCPM rates mean more earnings from the same amount of traffic, making every visitor more valuable. Here’s a guide to achieving higher eCPM rates through content strategy, ad placement, audience targeting, and more. 1. Prioritise High-Value … Read more

Creating Finance Content That Advertisers Love: eCPM Tips

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Creating finance content that drives high earnings per thousand impressions (eCPM) is a blend of art and strategy. If you’re looking to boost your ad revenue in the finance niche, you need to understand the content that attracts advertisers, optimise for keywords, and keep readers engaged. Here are some actionable tips to help you create … Read more